At my age, you’d think I’d know better

Filed Under Small Business Marketing 

When I went to vote yesterday I found that I was not a registered voter. This came as quite a shock because I’ve been registered to vote since I was 18. I’m now 55.

I moved to another part of the state about a year and a half ago. I registered to vote at my new (now old) location, but didn’t realize that I had to register again when I moved ‘back home’ (old, now new location). When they say there are X number of voters in the State of California, they really mean there are ‘this’ many voters in Los Angeles County, ‘that’ many voters in Orange County and so on. I thought I was a registered voter in the State, not the county. After talking to the examiner at the Registrar of Voters yesterday, I am now clear on this matter. I was advised the only way I could vote was to drive to Ventura County (where I no longer live), 120 miles one way, in rush hour traffic, which in LA starts anytime after 2:00 PM. It was, unfortunately, 4:00. On the best of days it would take about 2 hours to get there; at this time on a typical day, it was questionable whether I could make it there in the 4 hours until the polls closed.

As embarrassing as it is to share this mishap with you, there is a marketing takeaway. While at the Registrar’s office, I filled out a new voter registration form. Smack dab in the middle of those impossibly small boxes where we’re supposed to squeeze in the letters that make up pertinent information was a request for my email address. My email address on an official government form. What do you suppose they’re going to do with it? I can’t wait to see what arrives in my inbox. Be assured I’ll share all the details with you the moment I find out.

Thanks for taking time to read my blog today. Your time is precious, I appreciate you having shared some of it with me.

I specialize in creating customized marketing solutions for small business. Contact me at georgann at catchphrasemarketing dot com, or call me at 888-494-8445 to discuss how you can get more clients and increase profitability without increasing marketing expenses. Yes, you really CAN have it all!

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