At my age, you’d think I’d know better

November 5, 2008 · Filed Under Small Business Marketing

When I went to vote yesterday I found that I was not a registered voter. This came as quite a shock because I’ve been registered to vote since I was 18. I’m now 55.

I moved to another part of the state about a year and a half ago. I registered to vote at my new (now old) location, but didn’t realize that I had to register again when I moved ‘back home’ (old, now new location). When they say there are X number of voters in the State of California, they really mean there are ‘this’ many voters in Los Angeles County, ‘that’ many voters in Orange County and so on. I thought I was a registered voter in the State, not the county. After talking to the examiner at the Registrar of Voters yesterday, I am now clear on this matter. I was advised the only way I could vote was to drive to Ventura County (where I no longer live), 120 miles one way, in rush hour traffic, which in LA starts anytime after 2:00 PM. It was, unfortunately, 4:00. On the best of days it would take about 2 hours to get there; at this time on a typical day, it was questionable whether I could make it there in the 4 hours until the polls closed.

As embarrassing as it is to share this mishap with you, there is a marketing takeaway. While at the Registrar’s office, I filled out a new voter registration form. Smack dab in the middle of those impossibly small boxes where we’re supposed to squeeze in the letters that make up pertinent information was a request for my email address. My email address on an official government form. What do you suppose they’re going to do with it? I can’t wait to see what arrives in my inbox. Be assured I’ll share all the details with you the moment I find out.

Thanks for taking time to read my blog today. Your time is precious, I appreciate you having shared some of it with me.

Georgann

I am available on Tuesdays between noon and 2:00PM Pacific time for a consultation to determine if your business has hidden assets that can generate additional profit. These consultations are limited to 15 minutes since only 8 are available each week.

To schedule your consultation, write me at georgann at catchphrasemarketing.com with the date and time you would like. Please submit your reservation no later than the Friday prior to the date you are requesting. Your appointment will be confirmed by email within 24 hours.

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