How To Manage Your Online Reputation

Filed Under Small Business Marketing 

Something many small business owners don’t think about, especially if they don’t conduct business on the Internet, is their online reputation. Disgruntled customers, former employees, unscrupulous competitors have an easy, practically free, way of spreading untruthful, fraudulent information. This is not the way you want to be found online.

One way of monitoring what’s being said about you and your business is to use Google Alerts. Google Alerts are email updates of the latest relevant Google results (web, news, blog references, etc.) of whatever topic you choose.

Google Alerts can be used for: 

  • monitoring a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a celebrity or event
  • keeping tabs on your favorite sports teams

Click here to go to the Google Alert sign up page. You do not have to have a gmail account to establish an Alert. The email notices Google sends can go to any email address. All you do is type in the box labeled Search Terms the topic or name you want to be notified of.

I recommend typing quotation marks around what you type. For example, if you want to receive an email when your name appears in a news story or a blog post, type: “My Name”. Without the quotation marks you will receive email every time your first name appears and every time your last name appears in a comment on the Internet. Remember to type quotations around any multiple word term you want alerts on. Examples are business names (“Ultimate Industries, Inc.”), topics (“red-eared slider turtles”) and proper names (“St. Louis Cardinals”). By the way, you can have as many Alerts as you want.

Once you type in the search term and the email address where you want to receive the Google Alerts, click on the button that says Create Alert. Go to the inbox of the email address you gave and confirm that you requested the alert be sent. Be sure to check your spam or junk files if it’s not in your main inbox.

When you want to change or delete an Alert, you will need to set up a Google account. That’s simply creating an email address.

Google Alerts are a smart and easy way to stay on top of what’s being said about you, your company and the industry you work in. I’ll write another article soon on what to do if the information that’s coming up about you is negative. There are remedies for negative press and I can help. Subscribe to this blog to be sure you are notified when new posts are made.

How have you used Google Alerts in the past, do you have any tips to share with us? Please share your experience with Google Alerts in the comment section below.

I specialize in creating customized marketing solutions for small business. Contact me at georgann at catchphrasemarketing dot com, or call me at 888-494-8445 to discuss how you can get more clients and increase profitability without increasing marketing expenses. Yes, you really CAN have it all!

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