How To Manage Your Online Reputation
Something many small business owners don’t think about, especially if they don’t conduct business on the Internet, is their online reputation. Disgruntled customers, former employees, unscrupulous competitors have an easy, practically free, way of spreading untruthful, fraudulent information. This is not the way you want to be found online.
One way of monitoring what’s being said about you and your business is to use Google Alerts. Google Alerts are email updates of the latest relevant Google results (web, news, blog references, etc.) of whatever topic you choose.
Google Alerts can be used for: Read more
The World Is Going Out Of Business
It seems as if the world is going out of business (OOB). Investment firms, banks, automobile manufacturers, athletic associations, national retail chains, restaurants, airlines, car dealerships, jewelry stores, department stores, furniture stores, toy stores. Even governments, for crying out loud! Gone. Forever and ever.
The good news is that there are lots of us who are still open for business. Maybe we were smarter. Maybe we were luckier. That’s a topic for someone else to analyze and report on. My concern is to find ways for you to continue to be open for business.
When the “going out of business sale” sign is hung on a competitor’s front door or that of a related business in your neighborhood, think of ways to capture their customers. Here are some ideas:
Lovingly Nurture Your Prospects
If more prospects were converted to clients, your cost per acquisition would improve and your profits would increase. It’s as simple as that. Here are some surprising statistics:
- 97% of salesmen make no attempt to sell the prospect after the third attempt.
- It is also a fact that most prospects do not buy until after the sixth month from initial contact.
- One third of all buyers buy only after 18 months of the buying process.
- 20% of buyers amazingly buy 24 or more months after the initial contact.
People who have contacted you but didn’t buy did so for one of three reasons:
- They don’t want what you have to offer.
- They don’t like you.
- They aren’t ready to buy.
The vast majority falls Read more
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Georgann McCrosson
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