http://strategicclientretention.com Client acquisition and retention for local businesses Fri, 30 Apr 2010 17:37:52 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://strategicclientretention.com/2008/08/marketing-to-the-affluent/ http://strategicclientretention.com/2008/08/marketing-to-the-affluent/#comments Wed, 20 Aug 2008 01:09:23 +0000 http://strategicclientretention.com/?p=24 Today I received Direct magazine for August. The cover article is titled “Mad Money… The wealthy are still spending on luxury goods and services”. Does Dan Kennedy have his finger on the pulse of the economy, or what? (see yesterday’s post for more info on Dan’s take). Click on the link to Direct magazine, then [...]]]> http://strategicclientretention.com/2008/08/marketing-to-the-affluent/feed/ 0 http://strategicclientretention.com/2008/08/dan-kennedy-fix-your-follow-up-part-4/ http://strategicclientretention.com/2008/08/dan-kennedy-fix-your-follow-up-part-4/#comments Mon, 18 Aug 2008 21:23:34 +0000 http://strategicclientretention.com/?p=23 Dan Kennedy’s most recent book is titled No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich. So it comes as no surprise that his second Recession Prescription is to sell to affluent buyers. A few of the top reasons for this prescription are: 1. Buying [...]]]> http://strategicclientretention.com/2008/08/dan-kennedy-fix-your-follow-up-part-4/feed/ 1 http://strategicclientretention.com/2008/08/dan-kennedys-fix-your-follow-up-2/ http://strategicclientretention.com/2008/08/dan-kennedys-fix-your-follow-up-2/#comments Sat, 09 Aug 2008 02:30:43 +0000 http://strategicclientretention.com/?p=18 Buckle up and get ready for more of Dan’s wisdom… Dan’s 3-step formula for finding highly qualified prospects: 1) Run an ad or do a mailer that asks the reader to call you. 2) When they call, do not set an appointment. Get their name and physical [...]]]> http://strategicclientretention.com/2008/08/dan-kennedys-fix-your-follow-up-2/feed/ 0 http://strategicclientretention.com/2008/07/ten-essential-questions-to-ask-your-market-contd/ http://strategicclientretention.com/2008/07/ten-essential-questions-to-ask-your-market-contd/#comments Thu, 31 Jul 2008 14:16:26 +0000 http://strategicclientretention.com/?p=10 Now for the conclusion of an article by guest author, Donna Gunter, which gives insight on how to identify your target market. 6. Location. Where do they hang out in real time — at church, the local coffee shop, the hardware store, civic groups or professional association meetings? What about online in discussion groups, blogs, forums, [...]]]> http://strategicclientretention.com/2008/07/ten-essential-questions-to-ask-your-market-contd/feed/ 0 http://strategicclientretention.com/2008/07/10-essential-questions-to-ask-your-target-market/ http://strategicclientretention.com/2008/07/10-essential-questions-to-ask-your-target-market/#comments Wed, 23 Jul 2008 21:20:45 +0000 http://strategicclientretention.com/?p=8 Article by guest author, Donna Gunter. This article will be published in two parts. “My target market is everybody.” Is this statement true for your business? If so, how is that working for you? My guess would be that it’s not working at all. I shudder when a client tells me that their target market is [...]]]> http://strategicclientretention.com/2008/07/10-essential-questions-to-ask-your-target-market/feed/ 0 http://strategicclientretention.com/2008/06/when-is-the-best-time-for-a-small-business-to-market/ http://strategicclientretention.com/2008/06/when-is-the-best-time-for-a-small-business-to-market/#comments Fri, 20 Jun 2008 19:56:04 +0000 http://strategicclientretention.com/?p=6 The best time to market is today. And everyday hereafter. Marketing should be a year-round process. Even seasonal businesses must consistently reach out to customers or risk having to rebuild their sales every year. Many business owners who are struggling today might have built highly successful companies if only they’d put marketing programs in place. In [...]]]> http://strategicclientretention.com/2008/06/when-is-the-best-time-for-a-small-business-to-market/feed/ 1 http://strategicclientretention.com/2008/06/more-on-lead-nurturing/ http://strategicclientretention.com/2008/06/more-on-lead-nurturing/#comments Tue, 10 Jun 2008 19:26:25 +0000 http://strategicclientretention.com/?p=7 The definition of ‘nurture’ is to foster, help develop or grow. Lead nurturing is not about following up in a few months to see if a prospect is ready to buy. It is about developing long-term, trust-filled relationships. Provide your prospects with consistent, meaningful communication, regardless of their timing to buy. Be sure your potential clients [...]]]> http://strategicclientretention.com/2008/06/more-on-lead-nurturing/feed/ 0 http://strategicclientretention.com/2008/06/nurturing-leads/ http://strategicclientretention.com/2008/06/nurturing-leads/#comments Tue, 03 Jun 2008 22:21:39 +0000 http://strategicclientretention.com/?p=5 No matter what communication medium you utilize, it’s rare that a single approach will be effective in sparking interest in the majority of your audience. Once you’ve sparked some interest in the prospect with your message, the next step is getting them to let you know it, to raise their hand, identify themselves and progress to [...]]]> http://strategicclientretention.com/2008/06/nurturing-leads/feed/ 0