http://strategicclientretention.com Client acquisition and retention for local businesses Fri, 30 Apr 2010 17:37:52 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://strategicclientretention.com/2010/04/keep-your-customers-from-straying/ http://strategicclientretention.com/2010/04/keep-your-customers-from-straying/#comments Fri, 30 Apr 2010 17:37:52 +0000 http://strategicclientretention.com/?p=82 During uncertain economic times, people are cautious where they spend their money. When they do decide to open their checkbooks, you want to be their first choice. Therefore, it’s important your current customers choose to stay with you. Even if your business is doing well, your customers can leave as quickly as they came. There’s more [...]]]> http://strategicclientretention.com/2010/04/keep-your-customers-from-straying/feed/ 0 http://strategicclientretention.com/2008/12/ten-tips-for-long-term-client-retention/ http://strategicclientretention.com/2008/12/ten-tips-for-long-term-client-retention/#comments Sun, 07 Dec 2008 18:45:48 +0000 http://strategicclientretention.com/?p=19 Attracting and retaining clients is essential to the success of any business. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional products and services from you. Here are 10 solid strategies for retaining your long-term customers and making sure your new customers stick [...]]]> http://strategicclientretention.com/2008/12/ten-tips-for-long-term-client-retention/feed/ 1 http://strategicclientretention.com/2008/08/dan-kennedy-%e2%80%93-fix-your-follow-up-part-3/ http://strategicclientretention.com/2008/08/dan-kennedy-%e2%80%93-fix-your-follow-up-part-3/#comments Wed, 13 Aug 2008 20:12:47 +0000 http://strategicclientretention.com/?p=22 Recession Immunization Following are areas of your business that need to be scrutinized to optimize profitability. 1. Who you sell to – this matters more than anything else. 2. What you sell 3. How you sell 4. [...]]]> http://strategicclientretention.com/2008/08/dan-kennedy-%e2%80%93-fix-your-follow-up-part-3/feed/ 0 http://strategicclientretention.com/2008/08/5-ways-to-increase-profits-now/ http://strategicclientretention.com/2008/08/5-ways-to-increase-profits-now/#comments Tue, 12 Aug 2008 19:34:53 +0000 http://strategicclientretention.com/?p=21 Here are more recommendations from Dan Kennedy. 1. Always offer 3 choices… good, better, best 2. Raise prices – the weak will fall away, and the stronger will commit 3. Target better customers. This doesn’t mean only targeting people with [...]]]> http://strategicclientretention.com/2008/08/5-ways-to-increase-profits-now/feed/ 0 http://strategicclientretention.com/2008/08/dan-kennedy-fix-your-follow-up/ http://strategicclientretention.com/2008/08/dan-kennedy-fix-your-follow-up/#comments Thu, 07 Aug 2008 23:58:19 +0000 http://strategicclientretention.com/?p=17 Dan Kennedy hasn’t spoken publically for 8 years. The planets aligned last Tuesday and I got to see Dan speak at the Anaheim Convention Center. Dan’s opening statement was “We don’t have a bad economy. What we have is really bad follow-up.” That was the lead in to an hour and a half of [...]]]> http://strategicclientretention.com/2008/08/dan-kennedy-fix-your-follow-up/feed/ 0 http://strategicclientretention.com/2008/08/how-to-successfully-build-customer-loyalty/ http://strategicclientretention.com/2008/08/how-to-successfully-build-customer-loyalty/#comments Mon, 04 Aug 2008 19:29:17 +0000 http://strategicclientretention.com/?p=13 By: R.l. Fielding In today’s competitive marketplace the race to increase profits by cultivating customer loyalty is going at full speed. Customer retention is not only a cost-effective and profitable strategy, it is a necessity for businesses wanting to stay ahead of the pack. As consumers [...]]]> http://strategicclientretention.com/2008/08/how-to-successfully-build-customer-loyalty/feed/ 0 http://strategicclientretention.com/2008/08/benefits-of-customer-retention-statistics/ http://strategicclientretention.com/2008/08/benefits-of-customer-retention-statistics/#comments Sun, 03 Aug 2008 18:33:28 +0000 http://strategicclientretention.com/?p=15 Benefits of Customer Retention: Statistics 1. Acquiring new customers can cost five times more than satisfying and retaining current customers 2. A 2% increase in customer retention has the same effect on profits as cutting costs by 10% 3. The average company loses 10% of its customers each year 4. A 5% reduction in customer defection rate can [...]]]> http://strategicclientretention.com/2008/08/benefits-of-customer-retention-statistics/feed/ 0 http://strategicclientretention.com/2008/08/do-you-really-aim-to-please/ http://strategicclientretention.com/2008/08/do-you-really-aim-to-please/#comments Sun, 03 Aug 2008 00:19:33 +0000 http://strategicclientretention.com/?p=12 Guerrillas know the importance of customer service. Often, with competitors offering identical products at comparable prices, the only thing that will set you apart is the human element. It was department store founder John Wanamaker who said “the customer is king.” Do you treat your customers like royalty? Does your staff? Your employees and salespeople [...]]]> http://strategicclientretention.com/2008/08/do-you-really-aim-to-please/feed/ 0 http://strategicclientretention.com/2008/08/whats-your-frequent-buyer-program/ http://strategicclientretention.com/2008/08/whats-your-frequent-buyer-program/#comments Fri, 01 Aug 2008 20:07:55 +0000 http://strategicclientretention.com/?p=11 Despite your better judgment you may sometimes indulge in the belief that the world is a fair place and that you can offer the same deal to everyone, regardless of their size, interest, loyalty and buying power. But the realities of the market require you to customize your offerings to prospects and customers, offering great [...]]]> http://strategicclientretention.com/2008/08/whats-your-frequent-buyer-program/feed/ 0 http://strategicclientretention.com/2008/05/how-gas-prices-can-affect-customer-retention/ http://strategicclientretention.com/2008/05/how-gas-prices-can-affect-customer-retention/#comments Thu, 29 May 2008 20:42:19 +0000 http://strategicclientretention.com/?p=4 Here in Southern California gasoline now costs $4.25+ a gallon. Diesel fuel is over $5.00. I haven’t made any quick trips to pick up any little somethings for the last month. How about you? The recent dramatic decline in driving is making national news. Here’s an idea to earn undying customer loyalty: Does your business offer [...]]]> http://strategicclientretention.com/2008/05/how-gas-prices-can-affect-customer-retention/feed/ 0