Client Retention

May 28, 2008 · Filed Under Client Retention · Comment 

Customer loyalty is the holy grail of business. It is the ultimate achievement, the ultimate compliment. We want the people who do business with us to always come back for more of what we sell and offer, and to never go to a competitor.

Unfortunately the business owner’s dream of undying customer loyalty is too often unreasonable. When was the last time your client heard ‘thank you’ for their purchase after they left your business? When was the last time you personally told them about a new product or service you’re offering?

If you’re like the vast majority of business owners, the answer is “never” to the above questions. You are too busy running your business to make personal contact outside routine operations.

Email marketing (aka ezine or newsletter) is a cost-effective, time-efficient way to stay in touch with your clients and with people who have contacted you requesting information about your product or service. There are no brochures to print, no envelopes to stuff, and no postage to affix. It runs on autopilot.

You’re probably too busy to learn a whole new technology. The good news is that email marketing can be done by a company that specializes in email marketing. Having this type of marketing done for you does not turn over the keys to the kingdom, or to the vault. Reports and statistics will be provided to you on the specific aspects of each mailing’s performance.

Contact me at, or call me at 888-494-8445, with any questions you may have about electronic marketing (email, newsletters, ezines) or to discuss how using these marketing methods can quickly improve your business’ profitability. I can show you how to do it, or I can do it all for you.

Also, you can go to to get even more information on the benefits of using email marketing in your business

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