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	<title>Strategic Client Retention &#187; Small Business Marketing</title>
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		<title>How To Manage Your Online Reputation</title>
		<link>http://strategicclientretention.com/2009/08/online-reputation-management/</link>
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		<pubDate>Tue, 04 Aug 2009 07:56:13 +0000</pubDate>
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				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[get found online]]></category>
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		<category><![CDATA[online reputation management]]></category>

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Something many small business owners don&#8217;t think about, especially if they don&#8217;t conduct business on the Internet, is their online reputation. Disgruntled customers, former employees, unscrupulous competitors have an easy, practically free, way of spreading untruthful, fraudulent information. This is not the way you want to be found online.
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		<title>Local Business Listings on the Internet</title>
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		<pubDate>Thu, 16 Jul 2009 15:58:54 +0000</pubDate>
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				<category><![CDATA[Small Business Marketing]]></category>
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If you&#8217;re in business, whether or not you have a website, it&#8217;s time to establish your personal and professional presence on the Internet. Getting your business listed in as many places as possible on the Internet allows people who are interested in you, your products and services, to easily find you.
The once conventional means of [...]]]></description>
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		<title>Rich Schefren</title>
		<link>http://strategicclientretention.com/2008/11/rich-schefren/</link>
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		<pubDate>Thu, 06 Nov 2008 20:54:25 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[cash maps]]></category>
		<category><![CDATA[Rich Schefren]]></category>

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For the past month I&#8217;ve had the privilege of participating in Rich Schefren&#8217;s Guided Profit System program. For those of you who don&#8217;t know who Rich Schefren is, it is my pleasure to be able to introduce you. But before doing that, I want to tell you that the first time I heard Rich speak [...]]]></description>
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		<title>At my age, you&#8217;d think I&#8217;d know better</title>
		<link>http://strategicclientretention.com/2008/11/atmyage/</link>
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		<pubDate>Wed, 05 Nov 2008 22:20:07 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[voter registration]]></category>

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When I went to vote yesterday I found that I was not a registered voter. This came as quite a shock because I&#8217;ve been registered to vote since I was 18. I&#8217;m now 55.
I moved to another part of the state about a year and a half ago. I registered to vote at my new [...]]]></description>
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		<title>Your Business&#8217; Hidden Assets, part 1</title>
		<link>http://strategicclientretention.com/2008/10/your-business-hidden-assets/</link>
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		<pubDate>Fri, 31 Oct 2008 21:31:18 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Client Retention]]></category>
		<category><![CDATA[unique sales proposition]]></category>
		<category><![CDATA[USP]]></category>

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All businesses have hidden assets. Hidden assets are the aspects of a business that would benefit the bottom line, but they haven&#8217;t been optimized. This series of articles will highlight some of the hidden assets that can be found in almost all businesses.
The first hidden asset to discover is your unique sales proposition (USP, also [...]]]></description>
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