10 Essential Questions to Ask Your Target Market
Article by guest author, Donna Gunter. This article will be published in
two parts.
“My target market is everybody.” Is this statement true for your business?
If so, how is that working for you? My guess would be that it’s not working
at all. I shudder when a client tells me that their target market is everyone.
When you target everyone, it’s too hard to focus on anyone and you attract
no one.
One of the most terrifying decisions an online business owner makes is the
decision to refine and define their target market. Why? Generally because
they’re scared of excluding people. However, the more focused you are in your
marketing efforts and the better you understand and can define your target
market, the easier your marketing becomes. Really! And, what’s even more
astonishing is that you’ll soon begin to hear, “Well, I know you only work with
<xyz market> and have seen how successful they have been in working with you,
but I’m <abc market>. Will you work with me, too, and help me succeed?”
What’s the easiest way to uncover the characteristics of your target market?
Conduct informational interviews with those who belong to that target market.
Despite the fact that most informational interviews are used by people seeking a
job in a particular market, you can apply this concept to help you create a full
description of your target market. If you have no idea who that might be,
interview some of your favorite clients or friends/colleagues that you think
would make an ideal client for you. Go through your contact database Read more
Georgann McCrosson
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