Keep Your Customers From Straying

April 30, 2010 · Filed Under Client Retention · Comment 

During uncertain economic times, people are cautious where they spend their money. When they do decide to open their checkbooks, you want to be their first choice. Therefore, it’s important your current customers choose to stay with you. Even if your business is doing well, your customers can leave as quickly as they came.

There’s more to business than just a transaction. Building a relationship helps you establish a bond. Some customers are even willing to pay more for a product and/or service if they have a personal connection with a company. From a PR perspective, building relationships is cost-effective because the only cost is your time.

Here are eight ways to invest in these relationships:

1.  Touch base frequently. If they recently placed an order or you provided a service, ask them for Read more