When Is The Best Time For A Small Business To Market?

June 20, 2008 · Filed Under Client Acquisition · 1 Comment 

The best time to market is today. And everyday hereafter. Marketing should be a year-round process. Even seasonal businesses must consistently reach out to customers or risk having to rebuild their sales every year.

Many business owners who are struggling today might have built highly successful companies if only they’d put marketing programs in place. In the first few years of business, owners are focused on doing the ‘thing’ that is the business (i.e., doctors want to be doctors) instead of marketing and other activities to grow the business. According to Michael Gerber, author of E-Myth, 80% of new businesses fail in the first 5 years. 80% of those left will fail in the next 5 years. But to try to bring in customers without prospect databases, marketing tools or materials, often with little or no name recognition in the marketplace is almost impossible.

If this story seems a bit too familiar, it’s time to take charge of your company’s marketing and become proactive. Whether you are just starting your business or have been in business for many years, consider putting into place a system to capture prospect’s contact information and a system to stay in touch with everyone who’s shown interest or purchased from you. Making an investment of time and money into establishing a marketing and client retention system now will pay benefits for years to come.

There are many software programs available to facilitate this aspect of marketing. Not all of them will be best for your business. Take some time to evaluate which one will work best for you or consult with a marketing pro. In the meantime, even keeping paper records (i.e., sign up forms at the counter of the restaurant) will get you started. Then, when you have decided on an automated approach, it’ll just be a matter of data entry to get caught up.

Client acquisition and retention doesn’t have to be hard. It just has to be done.

I specialize in creating customized marketing solutions for small business. Contact me at georgann at catchphrasemarketing dot com, or call me at 888-494-8445 to discuss how you can get more clients and increase profitability without increasing marketing expenses. Yes, you really CAN have it all!

Georgann McCrosson