How High Gas Prices Can Improve Customer Retention

May 29, 2008 · Filed Under Client Retention · Comment 

Here in Southern California gasoline now costs $4.25+ a gallon. Diesel fuel is over $5.00. I haven’t made any quick trips to pick up any little somethings for the last month. How about you? The recent dramatic decline in driving is making national news. Here’s an idea to earn undying customer loyalty:

Does your business offer pick up and/or delivery service? Do you offer in-home or in-office service? If you don’t, could you? Many people would quite likely use the service. If they knew about it. Make it easier for your clients to get what you’ve got.

Email is the fastest and cheapest way of telling your clients when you begin offering a new service or product, or if you are discontinuing one. A quick note to everyone on your list can be done in as much time as it takes to write it. No printing, no 2-day delivery time, no postage. It’s simply done. And you can move on to the next big thing.

I specialize in creating customized marketing solutions for small business. Contact me at georgann at catchphrasemarketing dot com, or call me at 888-494-8445 to discuss how you can get more clients and increase profitability without increasing marketing expenses. Yes, you really CAN have it all!

Also, you can go to to get even more information on the benefits of using email marketing in your business

Client Retention

May 28, 2008 · Filed Under Client Retention · Comment 

Customer loyalty is the holy grail of business. It is the ultimate achievement, the ultimate compliment. We want the people who do business with us to always come back for more of what we sell and offer, and to never go to a competitor.

Unfortunately the business owner’s dream of undying customer loyalty is too often unreasonable. When was the last time your client heard ‘thank you’ for their purchase after they left your business? When was the last time you personally told them about a new product or service you’re offering?

If you’re like the vast majority of business owners, the answer is “never” to the above questions. You are too busy running your business to make personal contact outside routine operations.

Email marketing (aka ezine or newsletter) is a cost-effective, time-efficient way to stay in touch with your clients and with people who have contacted you requesting information about your product or service. There are no brochures to print, no envelopes to stuff, and no postage to affix. It runs on autopilot.

You’re probably too busy to learn a whole new technology. The good news is that email marketing can be done by a company that specializes in email marketing. Having this type of marketing done for you does not turn over the keys to the kingdom, or to the vault. Reports and statistics will be provided to you on the specific aspects of each mailing’s performance.

Contact me at, or call me at 888-494-8445, with any questions you may have about electronic marketing (email, newsletters, ezines) or to discuss how using these marketing methods can quickly improve your business’ profitability. I can show you how to do it, or I can do it all for you.

Also, you can go to to get even more information on the benefits of using email marketing in your business

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